From: The Container Store
Subject Line: Who says a trash can can't make you smile?
Date: Friday, March 23, 2007

What a ridiculous, delightful subject line. I guarrantee this inspired a high open rate. Leave it to the Container Store to make trash happy ;)!

The "Now Hiring Neat People" submessage headline is cute too. Although I was in a Container Store not too long ago and the salesfolks were not so neat...they were so attentive so as to be completely suffocating. We actually bought a few things and agreed to will-call pickup solely to get them out of our hair. I'm all for customer service, but not customer bombardment.