From: Sephora
Subject Line: SNEAK PEEK: Fall's Biggest Beauty Trends
Date: Sunday, March 25, 2007

Sephora generally does a good job with making their emails timely and relevant. This one is a "TREND REPORT" highlighting looks that appeared on the runways. Red lips, bouncy hair and gunmetal eyes are all well-and-good in and of themselves, but framing them as recent runway trends give them much more relevance and power. What can you do to make your messages more relevant and powerful?

BTW, Sephora is also following current best practices: body text, product names and prices are all featured as HTML rather than graphical text.