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March 7, 2007: Refreshing


From: CB2
Subject Line: wait til you see this chair
Date: Tuesday, March 6, 2007

This campaign from CB2 is a breath of fresh air. It's simple, bright, seasonally-appropriate, and just plain happy. And the subtle butterfly animation makes the whole thing that much more "just so." There's a tangible sense of creative and marketing teams getting excited behind this one, and subscribers can feel that. You guys win the spring spirit award this week for sure.
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