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January 23, 2007: Three Cheers for DWR
From: Design Within ReachSubject Line: Final Week to Lounge for Less, plus Shipping and Champagne
Date: Tuesday, January 23, 2007
Here, Design Within Reach infuses some fun into a standard design template. Using basic rules and color blocks, it goes from generic to Mondrian-esque. Cute.
I also want to applaud the limited-time offer specificity in both the subject line and the headline.
Finally, I'd like to call attention to the footer navigation. Many multi-channel retailers include their website, telephone number and store locator information in their footer navigation, but I like how Design Within Reach umbrellas it with the phrase "3 WAYS TO SHOP." It's subtle, but it gives the information a sense of context and serviceability.
Comments
I like how the chair is clipped to bleed off the borders. However, I'm not a fan of the overly "compressed" typeface they use over and over. I would have left the big headlines compressed, but the smaller ones "regular" . I believe this is ITC Franklin Gothic Book Compressed that they are using.
Great product, if only I could say the same about their stock :)
http://finance.google.com/finance?q=DWRI
Posted by: Alexander Sienkiewicz | February 3, 2007 4:12 PM