I am all for innovation, but this is ridiculous. To start, Neiman Marcus appears to be exceedingly proud of the "unfolding magic" which is possibly the crappiest video ever made. Come on! What the heck is that!?

And then there's Crate & Barrel. They're so excited about their first TV commercial that they sent an ad about an ad. Wow! A TV ad? Amazing!

Finally, we've got Bergdorf Goodman selling CDs. Maybe I just don't grasp their greater "live-in-our-brand-bubble" vision, but how does a Bergdorf Goodman CD collection make any sense? And who buys CDs anymore anyway?


From: Neiman Marcus
Subject Line: The Christmas Book is here!
Date: Tuesday, October 3, 2006

From: Crate and Barrel
Subject Line: Preview our new TV ad
Date: Thursday, October 5, 2006

From: Bergdorf Goodman
Subject Line: Volume: Preview & own the music of Bergdorf Goodman
Date: Friday, October 27, 2006