From: katespade.com
Subject Line: please visit our online sample sale - limited time only
Date: Monday, June 12, 2006

kate spade has a history of executing visually appealing sale messages - click to see examples from January and October - and this one is no exception. At this time of year, the sale offers are literally stacking up in our inboxes, so it's particularly important for both the campaign creative and subject line to pack a lot of punch in order to stand out from the crowd. Here, including the "limited time only" clause in the subject line was a smart way to inspire subcribers to open now or miss out.

kate spade was particularly crafty here in requiring folks to sign up to take advantage of this limited-time offer; providing a deep discount incentive is an excellent way to gather customer data.

Just one "whoops": the "SEND TO A FRIEND" menu item is misaligned in the Mac Safari web browser. Since this message will probably be forwarded along more than most, this is a rather unfortunate HTML flub.