Smartest Sale
June 12, 2006: Just Plain Stylish
From: Barneys New YorkSubject Line: Dad Deserves - Vintage Cufflinks
Date: Friday, June 9, 2006
From: Barneys New York
Subject Line: Dad Deserves - a Barneys Gift Card
Date: Monday, June 12, 2006
In the mess of busy last-minute Father's Day messages, these two very simple, very stylish campaigns from Barney's really stand out. Dollars-wise, they'll probably lose out to free ship upgrades and other offers, but Barneys is resisting the temptation to comprimise their brand for a few quick bucks. Today, Barney's deserves an aesthetic slap-on-the-back.
Comments
Love the cuff links! Very creative - great use of product and media. The handwritten font is great - do we know what it is called?
Posted by: Eric Knight | June 15, 2006 7:48 AM