From: YOOX
Subject Line: YOOX 6TH ANNIVERSARY – Read what the future has in store
Date: Tuesday, June 6, 2006

From: YOOX
Subject Line: YOOX 6TH ANNIVERSARY - Latest News
Date: Thursday, June 15, 2006

From: YOOX
Subject Line: YOOX 6TH ANNIVERSARY - Invite Your Friends
Date: Friday, June 16, 2006

While the YOOX brand itself sort of mystifies me, I'm interested in how they've structured this series of emails using "Chapters". They've joined the group though subject lines and layout, plus number and rainbow color progression. I like the idea of engaging subscribers in a continuing story. While the above may not be the perfection of the email series form - and while I fail to see how Nietzsche and free shipping relate - I'm curious to see how the email series device evolves industry-wide.