From: Saks Fifth Avenue
Subject Line: EMAIL INVITATION ONLY: Vince Fall 2006 Trunk Show
Date: Tuesday, May 16, 2006

While Saks campaigns are generally dull, this one is slightly frightening. Pay attention to imagery! Rather than inspiring folks to attend the Vince Trunk Show, the model pictured here, looking actually possessed, is acting as a major deterrent.

While we are intimately familiar with our product, imagery, and models, we have to remember that our customers are not. A normally beautiful woman can look awful and a usually gorgeous dress can look wrinkled, so do examine imagery carefully (or have a more objective person take a look) before delivering a demon. We cannot allow our familiarity to eclipse our discrimination.