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December 26, 2005: EDM 101


From: babygap.com
Subject Line: End-of-Season Sale on Outerwear
Date: Monday, December 26, 2005

This EDM exhibits what I'd call "classically good form." We've got our logo and menu items at the the top, followed by a hero image and a color copy block with a clear call to action. Four image silos with product names and prices appear below, followed by two smart submessages.
This is an email design layout format you can use again and again. Now if only gap.com could get it's website to work in the Safari browser! They must be losing a ton of money when customers click-through to a website that doesn't work. Ouch!
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