From: west elm
Subject Line: this season's glimmer and glow: gifts from west elm
Date: Wednesday, November 9, 2005

Unfortunately my screeshot doesn't capture the rotating imagery in this email, but imagine the photos and copy boxes swapping out to create a glittering grid. It's a great use of effect to support a "glitter and glow" message. One wish: that the images and copy block colors matched more closely. There's a lot going on here, and a common color would have helped the grid feel more uniform.